Are You Mining for Low-Grade or High-Grade Clients?

Not all real estate clients are created equal. Choose wisely.

In mining, there’s a huge difference between low-grade ore and high-grade ore.

• Low-grade ore takes more effort to extract, process, and refine—for less reward.

• High-grade ore? It’s rich, valuable, and produces bigger results with less work.

The same is true for real estate clients.

Traditional buyers and sellers? They’re often low-grade ore.

• They buy (or sel…