Are Your Services a Commodity?
You're an expert negotiator? Yeah... me too.
Don’t become a commodity offering the same services as all the other agents in your market…
Expert Negotiation Skills
Local Market Knowledge
Comparative Market Analysis and Property Valuation
Marketing and Advertising
Access to Listings
Network of Professionals
Contracts and Paperwork
Property Inspection Assistance
Home Staging Advice
Legal and Regulatory Guidance
If this is what you’re focused on offering… that’s a real issue… because so is everyone else.
My guess is that over 90% of agents use some variation of the above as the reasons why a buyer/seller should choose them over other agents.
But, if everyone is saying the same thing… it’s all just noise.
Set yourself apart by offering something different and more valuable: be a zebra in a herd of horses.
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