Branding is a lie… if you think it works fast

What agents get wrong about building a personal brand investors trust

Branding works.

But not the way most real estate agents think it does.

Reading The Brand Called You reminded me that building a strong personal brand is more like planting a tree than flipping a switch.

Here are the five truths Montoya lays out that most agents ignore:

1. Branding takes time.
   There are no shortcuts. You build trust by showing up, over and over.

2. …