Delight isn’t a job title

Your whole brand depends on how everyone treats clients

In The Brand Called You, Peter Montoya makes it clear (paraphrased): client delight isn’t a department—it’s a culture.

Whether it's your showing assistant, your admin, your classes, your podcast, your lender partner, or your own emails…

…every single interaction either strengthens your brand—or weakens it.

If the investor client has a jarring experience an…