How Much of Your Market Is Investors? (And Why They're Underserved)

Investors Make Up More of Your Market Than You Think—And They're Being Ignored.

Most real estate agents don’t realize just how much of their market is made up of investors.

Across the U.S., investors accounted for about 20% of all home purchases in 2024. In some markets, it was as high as 42%, while in others, it was as low as 7% (in one exceptional market).

Yet, despite making up such a large percentage of transactions, real estate …