How to Cultivate a Network That Works for You
Why the right relationships are your secret weapon.
A.G. Sertillanges makes a subtle but essential point in The Intellectual Life: you need to cultivate the right contacts to thrive.
In real estate, your network isn’t just a nice-to-have—it’s your lifeline.
It’s the lender who can make the financing work.
The contractor who shows up and gets it done right.
The investor who trusts you enough to bring you referral after referral of friends and family.
These relationships don’t just appear—they’re cultivated. You build them over time, through consistent communication, mutual respect, and delivering value.
The question isn’t, “Do I know enough people?” It’s, “Am I nurturing the right relationships that help me—and my clients—succeed?”
Take the time to look at your network today. Who are you cultivating? Who needs more attention? Who could be a key ally if you put in a little extra effort?
Because in this business, who you know and how you treat them often makes the difference between average and extraordinary.
Love,
James Orr
The Real Estate Financial Planner™
P.S. Who’s one person in your network you’ve built a great relationship with? Hit reply and tell me how they’ve helped your business.