How to repel bad clients (without saying a word)

Use your brand to attract ideal investors—and quietly scare off everyone else

Your brand isn’t just a magnet.

It’s a filter.

Peter Montoya says in The Brand Called You that personal branding is how you upgrade your clients—attracting the right ones and quietly deflecting the ones who aren’t a fit.

Because the truth is, you don’t need better scripts.

You need better leads.

And that starts with a brand that speaks only to the investors you want—and nobody else.

Let your branding do the prequalifying for you.

Love,

James Orr
The Real Estate Financial Planner™

P.S. What would your brand look like if it was designed to scare off every non-investor lead?