How to repel bad clients (without saying a word)
Use your brand to attract ideal investors—and quietly scare off everyone else
Your brand isn’t just a magnet.
It’s a filter.
Peter Montoya says in The Brand Called You that personal branding is how you upgrade your clients—attracting the right ones and quietly deflecting the ones who aren’t a fit.
Because the truth is, you don’t need better scripts.
You need better leads.
And that starts with a brand that speaks only to the investors …