Serving Real Estate Investors

Serving Real Estate Investors

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Serving Real Estate Investors
Serving Real Estate Investors
If they don’t choose you, it’s probably this
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If they don’t choose you, it’s probably this

The 4 subconscious tests every investor runs before hiring you

James Orr's avatar
James Orr
May 04, 2025
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Serving Real Estate Investors
Serving Real Estate Investors
If they don’t choose you, it’s probably this
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I’m reading The Brand Called You by Peter Montoya, and in Chapter 2 he shares the four levels of brand response every prospect goes through before choosing you.

It’s not just about being good.

It’s about helping investors subconsciously check four boxes:

  1. Awareness – Do they even know you exist?

  2. Affinity – Do they like you? Do they feel like you “get” them?

  3. U…

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