More clients, less work. Here’s how.

Specialization isn't limiting—it’s liberating

One of the big myths about specializing is that it limits your opportunities.

Peter Montoya would say the opposite is true.

In The Brand Called You, he argues (paraphrasing here) that if you don’t have a massive marketing budget, you can’t afford not to specialize.

Why?

Because specialization is the shortcut.

When you know your niche—like helping investors b…