Referrals are the brand fuel no one talks about

Montoya’s take on the most overlooked (and most profitable) source of new clients

Peter Montoya makes a bold point in The Brand Called You (paraphrased):

You can spend all the money in the world on marketing…
…but it’s referrals that drive the best personal brands.

The clients who come to you through someone they already trust are already half sold. They’re warmer, easier to work with, and more likely to refer others themselves.

Montoya …