The Cost of Running a Local Investor Podcast

Class Recording

Apr 27, 2023

The following is an AI-generated summary of what is in the video:

The video discussed in detail the costs associated with setting up and running a podcast for local real estate investors. The target audience of the video is real estate agents, lenders, and any other professionals who serve local real estate investors as clients.

The speaker in the video emphasized that while setting up a podcast is not entirely expensive, there are some unique costs associated with it. For instance, one needs to invest in cover art, intro music, and a professional voiceover to make the podcast sound professional and appealing to potential listeners. The speaker recommended investing between $100 and $300 for podcast cover art and between $200 and $500 to get set up professionally.

The video also touched on the costs of podcast hosting services. While some hosting services are free, the speaker recommended investing in a service that costs around $50 per month. This is because the paid services offer better quality and give the podcaster more control over their content.

The speaker also talked about the benefits of using services like Descript for editing podcast audio and video. Descript is a software application that allows users to edit their audio and video as if they are editing a document. It has some amazing features, including the ability to transcribe and edit text-based versions of your recordings. The speaker emphasized the importance of investing in this software as it can make editing and producing podcast content much more manageable.

Additionally, the video touched on the shared costs associated with running a podcast, like the need for recording equipment and backup storage solutions like Dropbox and Notion. The speaker mentioned that these costs are not unique to podcasting, but they are essential for any professional who wants to store and manage their intellectual property.

Finally, the speaker discussed the importance of investing time in developing intellectual property to attract potential clients. While the costs of setting up a podcast are not exorbitant, the speaker emphasized that the time investment is significant. The speaker suggested combining podcasting with traditional marketing methods to maximize their reach and attract more clients.

Overall, the video provides an informative overview of the costs associated with setting up and running a podcast for real estate investors. It offers valuable insights for professionals who are considering starting a podcast and provides a roadmap for getting started.


James Orr
The Real Estate Financial Planner™