The easiest way to earn investor trust—without saying a word
How narrowing your focus increases your authority instantly
Montoya explains in The Brand Called You that when you specialize, people automatically assume you’re an expert.
No sales pitch. No resume. Just clarity.
That’s the magic of positioning.
A clearly defined niche does half the work for you. It pre-frames your value before you even open your mouth.
Specialize in investors, and suddenly your conversations chang…