The fear that keeps agents broke

What Montoya says about the real risk of narrowing your focus

There’s a reason so many agents say they want to specialize… but don’t.

Fear.

In The Brand Called You, Montoya (paraphrasing here) compares it to staying in a bad relationship because you’re afraid to be alone.

The risk of going all-in on a niche like investors? It’s mostly psychological.

• You’re afraid you’ll miss out.

• You’re afraid people will stop calling.

• …