The Hidden Fear That Stops Investors From Buying
If you don’t address this, they’ll never pull the trigger.
Most investors don’t admit it.
But fear is the biggest reason they don’t move forward.
Even when the deal makes sense.
Even when the numbers check out.
Even when they say they want to invest.
At the last second… they hesitate.
And this is where most agents get it wrong.
They think throwing more facts at the investor will push them over the edge.
“Look at this c…