The mistake you should be glad you made

Montoya’s take on how recovery can build an even stronger brand

Most agents panic when something goes wrong.

A miscommunication. A missed call. A deal that gets messy.

But in The Brand Called You, Montoya makes a compelling point (paraphrased): how you recover from mistakes can build more trust than never making a mistake at all.

Because perfection isn’t relatable.

But responsibility is.

When you own the mistake, fix it …