The One Rule That Can Change Your Entire Business

Half-hearted effort leads to half-hearted results.

Reading The Intellectual Life by A.G. Sertillanges, I was struck by his bluntness: if you’re going to do something, do it well—or don’t bother at all.

That’s not just high-minded philosophy—it’s practical advice.

If you’re half-hearted with your preparation, if you take shortcuts, if you “kind of know your stuff,” it will show. And not just to you—to your…