The only 5 tools you really need to brand yourself
Montoya says pick your branding channels like weapons—not accessories
There are dozens of ways to build a personal brand.
Montoya lists 21 in The Brand Called You. But here’s his advice (paraphrased):
Don’t try to do them all.
Pick five. Master those.
For me, my five looked like this:
Weekly investor classes (core of everything)
Newsletter
Personal website
Referrals from professionals
Free tools and calculators
Every one of those f…