The only 5 tools you really need to brand yourself

Montoya says pick your branding channels like weapons—not accessories

There are dozens of ways to build a personal brand.

Montoya lists 21 in The Brand Called You. But here’s his advice (paraphrased):

• Don’t try to do them all.

• Pick five. Master those.

For me, my five looked like this:

1. Weekly investor classes (core of everything)

2. Newsletter

3. Personal website

4. Referrals from professionals

5. Free tools and calculators

Every one of those f…