Serving Real Estate Investors

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The only 5 tools you really need to brand yourself

The only 5 tools you really need to brand yourself

Montoya says pick your branding channels like weapons—not accessories

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James Orr
May 29, 2025
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Serving Real Estate Investors
Serving Real Estate Investors
The only 5 tools you really need to brand yourself
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There are dozens of ways to build a personal brand.

Montoya lists 21 in The Brand Called You. But here’s his advice (paraphrased):

  • Don’t try to do them all.

  • Pick five. Master those.

For me, my five looked like this:

  1. Weekly investor classes (core of everything)

  2. Newsletter

  3. Personal website

  4. Referrals from professionals

  5. Free tools and calculators

Every one of those f…

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