The reason your brand feels random

Montoya’s “One-Year Branding Plan” builds consistency, not chaos

You don’t need more branding ideas.

You need a branding plan.

In The Brand Called You, Montoya outlines something most agents never think to do: create a One-Year Branding Plan. Not a loose set of goals. A mapped-out calendar of what you’ll do, when you’ll do it, and how much it’ll cost.

When I started teaching weekly investor classes, I baked it right int…