The Trap That’s Killing Agents’ Careers

Why chasing applause can wreck your business.

As I read The Intellectual Life by A.G. Sertillanges, I keep running into truths that apply perfectly to real estate—and one of them hits hard: Don’t chase publicity.

In a world where agents post every deal, every client selfie, and every “Top Producer” badge, it’s easy to think recognition is the goal.

But Sertillanges makes it clear—real mastery isn’t a…