This book changed how I think about branding to attract investors

A recap of the biggest shifts I got from The Brand Called You

Wrapping up my emails on Peter Montoya’s The Brand Called You, I wanted to share the biggest lessons I took away.

• Some changed how I market.

• Some changed how I work.

• And some—frankly—just slapped me in the face.

Here’s a quick recap of the highlights:

• You already have a brand. If you’re not actively shaping it, people are still judging you based on what litt…