Totals for All Real Estate Investor Meetings
Modeling Your Business Serving Real Estate Investors
Previously, we’ve covered the Group Members and Per Meeting blocks in The Real Estate Investor’s Agent One-Page Business Plan™ spreadsheet.
Today, we’re going to move on to the Total for All Meetings block.
Once we know:
How many attendees, on average, we expect to see from a typical real estate investor meeting based—primarily—on the number of group members we have and a reasonable conversion rate.
How much time we spend on everything related to putting together a meeting including marketing it, preparing a presentation (or lining up a guest speaker) and how much time we spend per additional attendee.
How much it costs us to run the meeting and any additional cost per attendee for things like handouts, marketing materials or snacks.
Optionally, how much we make from charging to attend the meeting or membership dues.
We can then multiply the Per Meeting numbers by the number of meetings (# Meetings in the spreadsheet) we plan to do over the modeling period (in our example spreadsheet: a year).
Total For All Meetings
With the numbers per meeting and the number of meetings, we can see the total number of attendees we will have attend over the full year period.
These are NOT unique attendees. One person attending all 50 meetings, would count as 50 people. And that’s fine. Someone attending different meetings makes them more likely—in my experience—of becoming a real estate investor client you can serve.