Using Assumptive Language in Presentations

Class Recording

May 17, 2023

The following is an AI-generated summary of what is in the video:

  • The transcript is from a webinar podcast that provides information for those interested in serving real estate investors.

  • The speaker discusses the importance of using assumptive language in presentations.

  • Assumptive language means speaking to the audience as if they are already clients and not prospects.

  • The speaker suggests that this helps to ensure that the language used is tailored to existing clients.

  • The speaker also suggests that this helps to differentiate from competitors and provide value to clients.

  • The speaker advises not holding back in presentations and sharing the very best information.

  • The speaker provides examples of assumptive language, including using phrases such as "when we look at properties" or "when we write a contract."

  • The speaker notes that this approach is not a sales pitch but rather an attempt to teach the very best information.

  • The speaker emphasizes the importance of providing checklists and processes to clients.

  • The speaker notes that this approach can be used in other niches beyond real estate investing.

Enjoy!

Love,

James Orr
The Real Estate Financial Planner™