The following is an AI-generated summary of what is in the video:
The transcript is from a webinar podcast that provides information for those interested in serving real estate investors.
The speaker discusses the importance of using assumptive language in presentations.
Assumptive language means speaking to the audience as if they are already clients and not prospects.
The speaker suggests that this helps to ensure that the language used is tailored to existing clients.
The speaker also suggests that this helps to differentiate from competitors and provide value to clients.
The speaker advises not holding back in presentations and sharing the very best information.
The speaker provides examples of assumptive language, including using phrases such as "when we look at properties" or "when we write a contract."
The speaker notes that this approach is not a sales pitch but rather an attempt to teach the very best information.
The speaker emphasizes the importance of providing checklists and processes to clients.
The speaker notes that this approach can be used in other niches beyond real estate investing.
Enjoy!
Love,
James Orr
The Real Estate Financial Planner™
Using Assumptive Language in Presentations