Serving Real Estate Investors

Serving Real Estate Investors

Share this post

Serving Real Estate Investors
Serving Real Estate Investors
What do investors think you are?

What do investors think you are?

Montoya says branding starts with closing the gap between perception and reality

James Orr's avatar
James Orr
May 26, 2025
∙ Paid
2

Share this post

Serving Real Estate Investors
Serving Real Estate Investors
What do investors think you are?
Share

Branding isn’t about who you are.

It’s about who people think you are.

In The Brand Called You, Montoya recommends starting your strategy by identifying the gap:

👉 How you’re currently perceived
vs.
👉 How you want to be perceived

If you want investors to see you as their go-to expert…

…then everything you do—from your email signature to your class titles—sho…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 James Orr and Real Estate Financial Planner LLC
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share