What drives you will define you

Montoya says your values, goals, and ideal clients shape your brand foundation

Montoya makes a powerful point in The Brand Called You (paraphrasing here):

Your brand should start with what drives you—not just what you think the market wants.

That means asking:

• What do I believe in?

• Who do I want to serve?

• What kind of income and schedule do I want?

For me, the answer was simple: I wanted to help people build wealth through real estate.

• S…