Serving Real Estate Investors

Serving Real Estate Investors

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Serving Real Estate Investors
Serving Real Estate Investors
What drives you will define you

What drives you will define you

Montoya says your values, goals, and ideal clients shape your brand foundation

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James Orr
May 27, 2025
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Serving Real Estate Investors
Serving Real Estate Investors
What drives you will define you
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Montoya makes a powerful point in The Brand Called You (paraphrasing here):

Your brand should start with what drives you—not just what you think the market wants.

That means asking:

  • What do I believe in?

  • Who do I want to serve?

  • What kind of income and schedule do I want?

For me, the answer was simple: I wanted to help people build wealth through real estate.

  • S…

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