What drives you will define you
Montoya says your values, goals, and ideal clients shape your brand foundation
Montoya makes a powerful point in The Brand Called You (paraphrasing here):
Your brand should start with what drives you—not just what you think the market wants.
That means asking:
What do I believe in?
Who do I want to serve?
What kind of income and schedule do I want?
For me, the answer was simple: I wanted to help people build wealth through real estate.
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