What’s your “thing”? (And does it make you memorable?)
Montoya says picking a unique trait helps make your brand unforgettable
You probably don’t need a new website.
You might just need a “thing.”
In The Brand Called You, Montoya recommends picking one defining personal trait or theme—something real and recognizable—that gives your brand extra texture.
Maybe you're a former teacher. A military vet. A single parent. An ex-contractor.
Me? I leaned hard into being an investor and teac…