Serving Real Estate Investors

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Serving Real Estate Investors
Serving Real Estate Investors
What’s your “thing”? (And does it make you memorable?)

What’s your “thing”? (And does it make you memorable?)

Montoya says picking a unique trait helps make your brand unforgettable

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James Orr
May 28, 2025
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Serving Real Estate Investors
Serving Real Estate Investors
What’s your “thing”? (And does it make you memorable?)
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You probably don’t need a new website.

You might just need a “thing.”

In The Brand Called You, Montoya recommends picking one defining personal trait or theme—something real and recognizable—that gives your brand extra texture.

Maybe you're a former teacher. A military vet. A single parent. An ex-contractor.

Me? I leaned hard into being an investor and teac…

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