What’s your “thing”? (And does it make you memorable?)

Montoya says picking a unique trait helps make your brand unforgettable

You probably don’t need a new website.

You might just need a “thing.”

In The Brand Called You, Montoya recommends picking one defining personal trait or theme—something real and recognizable—that gives your brand extra texture.

Maybe you're a former teacher. A military vet. A single parent. An ex-contractor.

Me? I leaned hard into being an investor and teac…