Why most agents stay invisible (and how to fix it)

Clarity, Specialization, and Consistency—The Personal Branding Trifecta

Reading The Brand Called You by Peter Montoya and this line hit hard:

“If you’re everything to everyone, you’re nothing to anyone.”

Most real estate agents trying to work with investors fall into the trap of being too generic. Their message is fuzzy. Their specialty isn’t obvious. And their brand presence is… inconsistent.

But a winning personal brand does…