Why Your Backstory Matters More Than You Think

Investors don’t just follow what you do—they follow why you do it.

Most agents think investors choose them based on market knowledge, deal analysis, or experience.

And sure, those things help… a lot.

But what really makes investors follow you, trust you, and want to work with you?

Your backstory.

Russell Brunson teaches that every great “Attractive Character” has a clear backstory—a journey that explains why they do what t…