You can’t brand what you won’t specialize

Why generalists get ignored (and specialists get clients)

If you’re trying to brand yourself as “the real estate agent for everyone,” good luck.

According to Peter Montoya in The Brand Called You, specialization isn’t optional—it’s the foundation of a strong personal brand.

Think about it.

Do investors want a generalist? Or someone who lives and breathes investment properties?

Do you want to be remembered—or forge…