Your dream client is waiting. Do they know you’re looking?

Branding isn’t just about getting more clients—it’s about getting the right ones

Not every investor is your ideal client.

Some will ghost you. Some will drain you. Some won’t ever buy.

But a few?

They’ll be a joy to work with. They’ll close deals. They’ll send referrals like clockwork.

Peter Montoya, in The Brand Called You, makes a case that your brand should be built around attracting those ideal clients—the ones who appreciate what y…