You’re Already a Brand (Even If You Don’t Know It)
Why Real Estate Agents Working with Investors Must Take Control of Their Personal Brand
I’ve been reading The Brand Called You by Peter Montoya.
One of the first things he points out is something most real estate agents miss: you already have a brand, whether you’re intentional about it or not. It’s what investors think about you based on scraps—your signage, website, tone of voice, even the car you drive.
And that perception?
It can either o…