You’re trying to be all things to all people. Knock it off.

Montoya’s blunt truth about why generalists stay broke and burned out

In The Brand Called You, Peter Montoya pulls no punches:

“You’re trying to be all things to all people.
To paraphrase my mother, knock it off! Specialists are the people in this world who make the big bucks.”

That’s the kind of gut-check most agents need.

Because when you’re chasing every client, you’re really attracting none.

Real estate investors aren’t lo…