The following is an AI-generated summary of what is in the video:
In this video, James Orr discusses his experience with creating and sending out a monthly printed newsletter to his real estate clients. He explains that not everyone reads emails and that a physical newsletter can be a way to stay in touch with clients beyond email. He describes the format of his newsletter and how he used a mailing service to send it out. James also emphasizes the importance of injecting personality into the newsletter and making it entertaining as well as informative. The newsletter contained articles, tips, and information on real estate classes.
Here’s the PDF version of a sample newsletter I wrote for my brokerage for real estate investors.