Creating Your Foundational Assets

7 Steps to Setting Up Your Business Serving Real Estate Investors

If you’re serious about serving real estate investors and utilizing the The Investor's Agent One-Page Business Plan™ Spreadsheet that we’ve been discussing in detail… then you’ll want to create your foundational assets.

1. Everything in our system revolves around creating a Meetup group to teach local real estate investors. I cover this in the How to Set Up Your Local Real Estate Investor Meetup module, but I’ll be creating even better resources in the near future.

The next steps, 2 through 5, are all about creating your marketing systems. Each marketing system acts as a source of leads (place for real estate investors to discover you, your content and ultimately your services), a relationship strengthener to solidify relationships with real estate investors that already know you and your content, and finally a referral mechanism that allows the real estate investors to refer you to friends and family that are interested in real estate investing. Once you teach classes, you’ll want to publish—some if not all of your—class recordings to the podcast.

2. Is about creating your podcast where you publish the recordings of the live classes you teach to your real estate investors from your Meetup. I cover this in the How to Set Up Your Local Real Estate Investor Podcast module and I’ll be adding to this too.

3. The podcast is just the audio of your classes for folks on the go, but why not also publish the videos. That’s why you’ll want to create your own YouTube channel. I’ll be creating a checklist for setting this up in the future.

4. Apparently social media is a thing, and you’ll need a page to run ads to your lead magnets so you’ll want to create your Facebook page. I’ll be creating a checklist for setting this up in the future as well.

5. You’ll want to have a website to post your YouTube videos on with text so that people have a better chance of finding you in search engines. So, you’ll want to create your website. I’ll be creating a checklist for this in the future too.

6. And, finally, you’ll want to physically mail out a newsletter—in the mail, not email—once a month. So, you’ll create a newsletter template and system. I’ve shared info about my newsletter in The Real Estate Investor Newsletter module, but I’ll be creating more resources for setting that up in the future too.

And, finally…

7. You’ll want to create your scheduling system for when people want to meet with you one-on-one to discuss hiring you.

Each of these foundational assets will grow and become better, more powerful, more effective and more profitable over time. That’s why we’re calling them assets… they will grow and improve like other assets as we continually tweak them and get 1% better.

Love,

James Orr
The Real Estate Financial Planner™